Seriously.
Watching TV with The Son tonight (really have to find him a blog nickname) – and we landed on a Discovery Channel show about the history of cereal. His choice (the rolled oat doesn’t fall far from the tree).
One interesting fact I picked up: the first mass-produced, widely available radio sets in the United States were distributed courtesy of … Quaker Oats. The original Quaker Oats crystal radio was distributed in the 1920s as part of an advertising campaign. The do-it-yourself radio components were mailed to consumers, who constructed radio receivers using … you guessed it … empty cylindrical cartons of Quaker Oats.
Awesome.