How much did you spend on your last book release? What’s your budget for your next one? Many authors don’t actually know, or track, the costs and benefits of their marketing efforts. Those who do, often fail to manage the costs efficiently and in a manner that gives the best possible feedback. You wouldn’t open a restaurant or a gift shop without some way to track your expenses and ROI (return on investment, for the business-acronym-challenged). If writing is your business, treat it as one and try to track how the marketing dollars work (or don’t work) for you. Track Your Expenditures Using a Spreadsheet, Notebook,
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