Publishing 101: Authors’ Release Phase Marketing

Today, the Publishing 101 series takes a look at release phase marketing in the author’s journey. As I mentioned last week, this series will look only briefly at author marketing, but we’ll come back to the issue. The next series, which will start in April or May (as soon as this one finishes) will focus on effective author marketing. In its most expansive definition, “release phase” starts when pre-orders go live, but you won’t start the heavy lifting that early.  Release Phase Marketing starts, in its earliest sense when your book can be “purchased” (which includes pre-orders) and continues through the

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