Opt-Out Requirements for Author Email

Author newsletters and other “blast” or list-based emails are generally considered commercial marketing material under U.S. law, and must comply with the CAN-SPAM Act. (See last week’s Wednesday legal post, or the law itself, for the reasons why.) Today, we’re taking a look at the mandatory opt-out provisions authors must include in newsletters and other commercial mailings to comply with the law. Every commercial email must include an “opt out” or “unsubscribe” option, so that recipients can request removal from the mailing list. By law: 1. Opt-out options must be visible and operable. Many email services (e.g., mailchimp)  include “opt-out” or “unsubscribe”

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