The final section in the business plan for your book is the budget (in a standard business plan, this section is usually called “Financial Factors and Statements). The budget for your book may be simple or highly complex, depending on a number of factors, including your publishing path. Marketing and travel budgets are part of this section also, as are any other book-related costs the author will bear. Note: Traditionally published authors do not bear ANY of the costs of publishing, sales, or distribution, and do not pay the publisher’s editing costs. Self-published authors are responsible for all of the costs of publishing
Read moremarketing
Writing a Business Plan for Your Book: Post-Release Marketing
Welcome back to our ongoing series on “How to Write a Business Plan for Your Book.” In case you’ve missed any part of the series, I’ve added links to the previous installments at the end of the post. Today we resume our discussion of the third section of the business plan (Marketing Strategies) with a look at marketing “after the party’s over” – how to plan your marketing efforts for the period after the book’s initial few weeks in release. The third section of the business plan contains your plans and strategies for marketing the book, and serves as a marketing road map.
Read more