Many authors find pitching scary, whether they’re talking to editors and agents or to readers. Sometimes, this fear (or nerves, if you prefer) is responsible for the pitch running far too long and becoming convoluted. Often, authors think they need to read the pitch off a card or “cheat sheet,” to keep themselves from forgetting critical elements. Nervousness, the “need to read” and stress-induced over-complication of pitches are symptoms of the same problem, and today we’ll talk about how to overcome it. Tip #1: Write a Strong, SHORT, Pitch That Can Be Delivered in a Single Sentence. If the pitch is too long, too complex,
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