Tracking and Managing the Costs of Publication

How much did you spend on your last book release? Many authors don’t know, and that’s true regardless of the author’s publishing path. In my experience, author-publishers (sometimes also called “self-published authors”) often (but not always) have a better grasp of expenditures than traditionally published authors do.  Regardless of your publishing path, you should know how much you spend on each book release, & in what category expenditures fall.  Tracking expenditures properly is the first step toward evaluating whether your expenditures are effective, and whether or not you should repeat them with subsequent books. Create and maintain an expense and expenditure spreadsheet (or notebook) for

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