Release Day Buzz … and Release-Day Fear

Today’s publishing law and business installment looks at both sides of the release-day coin: the instant high and the valley that sometimes follows. On release day, your book goes “into the wild” and onto bookstore shelves (virtual ones, for ebooks, and physical ones for printed tomes). Most authors approach release day with a strange combination of excitement and terror. (Enhanced for debut authors, but seasoned authors feel it too.) When release day comes, an author often feels as if Christmas, a thousand birthdays and the apocalypse have all arrived at once. This is normal. Expect to freak out before release–everyone does,

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