Today, we continue the ongoing series: How to Write a Business Plan for Your Book. (If you missed any previous installments, you can find links at the bottom of the post.) Last week we finished off the marketing section by looking at how to plan your post-release marketing (spoiler: “write another book”). This week we leave marketing behind and move to the fourth section of the business plan: the Competitive Analysis. Writing a competitive analysis requires analyzing your work in comparison to other books in the marketplace, looking for strengths and weaknesses, and brainstorming ways to enhance your strong points and minimize the reasons a buyer would bypass your
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How to Write a Business Plan for Your Book (Part 2: the Overview)
Today, we start our in-depth look at the sections of a “book business plan” and how to write them, with a look at the “Overview” section. If you missed last week’s overview, you can find it here. Authors should prepare a business plan for every book. The plan doesn’t have to be written (though it tends to be more valuable as a road map and a reference if it is). Business plans are helpful for authors, regardless of publishing path, and sometimes, writing the plan can help the author decide between traditional and self-publishing. Analyzing where the book fits in the marketplace, as well as
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