Crafting the Perfect Elevator Pitch (Part 1)

An “elevator pitch” is a hook, high concept, and/or logline-style pitch for a novel (or other creative project) which a writer presents to an editor, agent, or other unsuspecting victim who ends up trapped in an elevator (or other awkward social situation) with the author. Good pitches are short, distinctive, and make the listener want to know more. The pitch is the way you persuade someone to read your manuscript or novel. Authors need a solid pitch for every project (and series), whether the work is published, unpublished, or in progress. Also, the pitch must be deliverable in less than a minute,  preferably in a single breath–regardless of the genre or complexity of the work. A

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