Be Yourself. Or, if you have to, be a Goat.

Last Friday, I posted this photo on Facebook: I posted the photo on Facebook because I liked the image and also because my social media feeds seem dedicated to the idea of Random Uber Alles – and people like it. Wherein lies a tale. I speak with a lot of authors and artists, either in my attorney role or while wearing my artist’s hat. (OK, you caught me. It’s not a hat – it’s a sparkly cape and Batman underoos – but I digress.) Most of them ask advice about social media, and people often inquire about the way to “Establish An Online Presence” because it’s increasingly

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