How to Write a Business Plan for Your Book, Part 5: Release Phase Marketing

In case you missed the earlier installments in this series on “How to Write a Business Plan For Your Book” you can find them here: Part 1: Writing a Business Plan for Your Book  Part 2: The Overview  Part 3: The Synopsis Part 4: Pre-Release Marketing The Marketing section of a book business plan has three sub-sections: pre-release marketing, release week (or “marketing around release”), and marketing efforts after the “release publicity” push. Last week, we looked at Pre-Release marketing, which means it’s time to look at marketing during (and right around) the book’s release.  In its most expansive definition, “release” marketing starts when the cover is finalized and/or

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