Welcome back to the ongoing series on Author Marketing! Today, we’re crossing platforms from twitter to blogging. Many authors hear “you should blog” and immediately panic, because they don’t know what to say, how to say it, or even where to begin. For many authors, the long-form writing of novels doesn’t translate naturally to shorter forms like blogging and social media. Blogging is important, and ultimately an author blog is a great way to keep in touch with readers — and keep them in touch with you. However, if it’s not something an author does regularly, starting the process can
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