Tips for Effective “Elevator Pitches”

In the publishing world, an “elevator pitch” is the one-sentence (or at least under one minute) pitch an author offers an agent or editor in an attempt to prompt interest in the author’s book. I’ve heard a lot of these over the years, and helped many authors write them (in conference settings and otherwise). While the content of the pitch will vary, depending on the setting and the nature of the author’s work, there are some constants common to effective book pitches. For today, we’re focusing on the short “elevator pitch” designed to open a conversation. Many, though not all, of these

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