For the last few weeks, my Wednesday publishing legal posts have been looking at legal guidelines for author email marketing. Today, the focus shifts a little, from “you must” to “you should”: some helpful tips for building a (legal) email marketing list. Build your email list personally and deliberately. Make sure everyone who receives your emails has “opted in” or given permission for you to include them in a mailing. Ways to obtain that permission include: — Put a visible “subscribe to the newsletter/mailing list” option on your website, preferably on the front page and/or blog. Many web templates have the option to include this,
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