book marketing

Today, we continue the ongoing series: How to Write a Business Plan for Your Book. (If you missed any previous installments, you can find links at the bottom of the post.) Last week we finished off the marketing section by looking at how to plan your post-release marketing (spoiler: “write another book”). This week we leave marketing behind and move to the fourth section of the business plan: the Competitive Analysis. Writing a competitive analysis requires analyzing your work in comparison to other books in the marketplace, looking for strengths and weaknesses, and brainstorming ways to enhance your strong points and minimize the reasons a buyer would bypass your