Writing a Business Plan for Your Book: Post-Release Marketing

Welcome back to our ongoing series on “How to Write a Business Plan for Your Book.” In case you’ve missed any part of the series, I’ve added links to the previous installments  at the end of the post. Today we resume our discussion of the third section of the business plan (Marketing Strategies) with a look at marketing “after the party’s over” – how to plan your marketing efforts for the period after the book’s initial few weeks in release. The third section of the business plan contains your plans and strategies for marketing the book, and serves as a marketing road map.

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