Welcome back to our ongoing series on “How to Write a Business Plan for Your Book.” In case you’ve missed any part of the series, I’ve added links to the previous installments at the end of the post. Today we resume our discussion of the third section of the business plan (Marketing Strategies) with a look at marketing “after the party’s over” – how to plan your marketing efforts for the period after the book’s initial few weeks in release. The third section of the business plan contains your plans and strategies for marketing the book, and serves as a marketing road map.
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How to Write a Business Plan for Your Book
All authors should have a business plan for every book they write, regardless of whether the author plans to self-publish or pursue traditional publication. In many cases, the business plan can even help to clarify the choice. It’s also possible to write an overarching business plan for the author’s career–and authors should do this also–but a book-by-book plan keeps you focused on each release. A “hard copy” business plan is best, but even thinking through the issues, and making a mental plan, can help the release succeed. Today, we’re taking an overview look at author business plans and how to write them. In the weeks to
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