author promotion

Almost everyone has heard the expression, “a rising tide floats all ships” – and assuming your ship isn’t full of holes, it’s true. The expression applies with equal force to publishing, and has special meaning where authors are concerned. Because authors have the power to raise the tide. Not just bestselling authors, either. Every single one of us – and in the weeks to come I’m going to write on this topic more than a little. (If you’re not an author, don’t worry – a lot of my advice will apply to other life situations too.) Many times, when an author