author blogs – Susan Spann, Adventure, Mystery, and Mountains

Last Friday, I posted this photo on Facebook: I posted the photo on Facebook because I liked the image and also because my social media feeds seem dedicated to the idea of Random Uber Alles – and people like it. Wherein lies a tale. I speak with a lot of authors and artists, either in my attorney role or while wearing my artist’s hat. (OK, you caught me. It’s not a hat – it’s a sparkly cape and Batman underoos – but I digress.) Most of them ask advice about social media, and people often inquire about the way to “Establish An Online Presence” because it’s increasingly

Today’s post takes a look at a much-debated question: when, where, and how much should an author blog? The answer is: “it depends on several factors.” Let’s examine some of them in more detail: 1. When Should an Author Start Blogging? It’s never too soon–or too late–for an author to blog. Blogging increases visibility, and builds platform, at any stage of an author’s career. However, blogging is “short-form writing,” which differs from writing novels, so it does represent a completely different skill. Some novelists may not make great bloggers – and that’s OK. Blogging is not a mandatory element of writing

Welcome back to the ongoing series on Author Marketing! Today, we’re crossing platforms from twitter to blogging. Many authors hear “you should blog” and immediately panic, because they don’t know what to say, how to say it, or even where to begin. For many authors, the long-form writing of novels doesn’t translate naturally to shorter forms like blogging and social media. Blogging is important, and ultimately an author blog is a great way to keep in touch with readers — and keep them in touch with you. However, if it’s not something an author does regularly, starting the process can