Category Archives: Publishing Business

Counting the Duties – and Costs – of a Literary Executor

Welcome back to our continuing Wednesday #PubLaw series on literary executors. Although a general executor can handle the author’s entire estate, including literary issues, authors who name or arrange for a specific literary executor should be aware that literary executors … Continue reading

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Negotiation Means Learning HOW to listen

Welcome back to the continuing Wednesday #PubLaw series on negotiation. Today we’re taking a look at another important negotiating tactic: learning how to listen. Many people “listen” to someone else talk without actually listening. They spend the time preparing what … Continue reading

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Negotiatiors, Like Flies, Prefer Honey to Vinegar

Welcome back to our continuing Wednesday #PubLaw series on negotiations. Today we’re looking at one of my mother’s favorite sayings: “you catch more flies with honey than with vinegar.” The phrase means exactly what it sounds like, and it applies … Continue reading

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Negotiation Tactics 101: Building the List

Welcome back to our Wednesday #PubLaw series on negotiation. For those just joining, you can find the previous posts via the “Publishing Business” category in the sidebar. Today we prepare the “meat” of the negotiation: a list of important terms. … Continue reading

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Counting the Costs of Publication

The final section in the author’s business plan is the budget (in a standard business plan, this would be called “Financial Factors and Statements). The author’s budget may be simple or may be very complex, depending on a number of … Continue reading

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Who Does What for How Many Oreos?

As we continue working our way through writing an author business plan, we arrive at Section 6: Operations and Management. The “Operations and Management” section essentially boils down to “Who does what to whom for how many Oreos?” This is … Continue reading

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Time for Success! Creating Author Timelines

Thanks for joining us as we continue our step-by-step approach to writing an author business plan! The fifth section of the author’s business plan is the Development Timeline. The “Development Timeline” actually consists of multiple timelines, one for each phase … Continue reading

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Writer, Know Thyself! Making Competitive Analysis Work for You

It’s Wednesday, so let’s continue the ongoing series on author business plans and how to write them. Last week we finished off a three-week tour of marketing plans by looking at post-release marketing. This week we leave marketing behind and … Continue reading

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The After-Party: Post-Release Phase Marketing

Welcome back to the continuing Wednesday series on author business plans and how to write them. As always, I link to previous installments at the end of the post. Today we’ll talk a little about marketing “when the party’s over” … Continue reading

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Marketing for Release Week – Author Business Plans, Part 4

Welcome back to my continuing series on Author Business Plans! (If you missed a  previous installment, I’ve put links at the end of the post.) Today we continue our look at Part 3 of the author business plan: the Marketing … Continue reading

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